Via the Twitter Blog:
In order to show emerging topics that matter more to you, today we’re improving our algorithms to tailor Trends based on your location and who you follow on Twitter.
These Trends lists are tailored for you by default on twitter.com and mobile apps like Twitter for iPhone and Twitter for Android. If you don’t wish to see tailored Trends, but instead want to see a more general list of Trends, just change your location on twitter.com. Of course, anytime you want a glimpse into the conversations that are happening on Twitter around the world, you can always select individual countries and cities to see Trends in those locations.
This is great news. Too often Twitter trends speak to the teenage pop demographic, not my technology-politics-and-baseball tastes.
Has anyone else noticed just how much of a well-oiled machine Twitter is becoming? The new HQ, the TV ads, the mobile strategy – everything seems to be going their way. And they’ve been able to insert ads into the product without destroying its usability. Kudos, Twitter.