Via Google’s Blog:
Today StopBadware is announcing the formation of an industry partnership to combat bad ads. We’re pleased to be a founding member of the Ads Integrity Alliance, along with AOL, Facebook, Twitter and the IAB.
Since its beginnings in 2006, StopBadware has enabled many websites, service providers and software providers to share real-time information in order to warn users and significantly eliminate malware (such as viruses, phishing sites and malicious downloads) on the web. We believe that the Ads Integrity Alliance can make a similarly important contribution to the goal of identifying and removing bad ads from all corners of the web.
Knowing how much Google and Facebook hate each other when it comes to data sharing and mobile ad platforms, it’s quite impressive that this is happening. A big win for the web.