Harry McCracken at TIME with 23 questions about Surface:
What does this mean for the Microsoft Store? Surface is going to require some explanation, and it’s probably going to be more impressive if you see it in person. Microsoft’s own chain of Apple Store-like retail establishments will be the only place you’ll be able to try it out; all of a sudden, the notion of Microsoft ramping up the quantity of stores to Apple-like numbers doesn’t sound quite so whacko.
If, as McCracken details, Microsoft is planning on rolling out hundreds of stores to sell Surface tablets, this will undoubtedly become the most expensive project in the company’s history.
Microsoft provided more questions than answers yesterday. Price and availability are key here. Microsoft needs to severely undercut the iPad’s price to gain traction. Are they ready to sell Surface tablets at a loss? How do they come in at a low price without hurting its “partners” more than Apple?
Can’t wait to get a delivery date for Ballmer’s baby.