Orbitz has found that people who use Apple’s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.
Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site’s average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac users are 40% more likely to book a four- or five-star hotel than PC users, Mr. Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms.
I don’t understand why anyone is raging about this. Mac users are on average significantly wealthier and more educated than PC users. Makes perfect sense to show them hotels that are pricier – statistically they’re more likely to book those hotels. If you’re a Mac user and on a budget, just click “sort by price” and you’ll see cheaper rooms. Problem solved.
