Via the Los Angeles Times:
Research in Motion can’t catch a break. A tweet sent out Wednesday meant to promote its BlackBerry brand has backfired on the Canadian company, with many people using the tweet to bash RIM’s phones.
The company tweeted from its @BlackBerry account “Fill in the blank: BlackBerry helps me ________.” However, many of the people who responded didn’t find BlackBerry too helpful.
A selection of twitter user responses:
Lee Sullivan (@clams__casino) July 11, 2012
“@BlackBerry: Fill in the blank: BlackBerry helps me ________.” Wish you had smarter campaigns. BB helps me turn friends into iPhone users—
JD (@jddynes) July 12, 2012
"@BlackBerry: Fill in the blank: BlackBerry helps me ________." WITH NOTHING IT HELPS ME WITH NOTHING IT INCREASES MY LEVELS OF ANGER—
Sumeet Kumar (@sk25_) July 11, 2012
I’d feel bad for RIM, but that tweet shows just how little they understand the frustration of their users. I went out to dinner last week with a couple, both BlackBerry owners who were once loyal to RIM. Now, they are both are waiting for the next iPhone to dump their antiquated devices. BlackBerry, despite how bad it has been for them in North America, has millions of users left. They should be using Twitter to be honest with their users and provide incentive to stick with the company, not to induce sarcastic remarks by pretending like all is well in Waterloo.