5. Linking policy a. Links to the Site. You may create your own link to the Site, provided that your link is in a text-only format. You may not use any link to the Site as a method of creating an unauthorised association between an organisation, business, goods or services and London 2012, and agree that no such link shall portray us or any other official London 2012 organisations or our or their activities, products or services in a false, misleading, derogatory or otherwise objectionable manner. The use of our logo or any other Olympic or London 2012 Marks as a link to the Site is not permitted. View our guidelines on Use of the Games Marks.
So you see, if I had provided that link above and wrote that the Olympics are a corrupt and morally bankrupt sports organization only concerned with extracting as much money as possible from governments and citizens, that would be prohibited. Luckily I didn’t do that.