Therese Poletti writing for MarketWatch:
Amazon, and perhaps Facebook as well, would be wise to stay away from the costly effort of developing a smartphone. But in the quest for world domination, these companies are unlikely to learn until after their devices end up in the tech graveyard.
There isn’t a riskier proposition in tech than building your own smartphone. Amazon may have pretty terrific customer service when it comes to fulfilling web orders, but providing customer support for smartphones is a different challenge altogether. One thing that makes an Amazon smartphone a possibility: The company has shown that they don’t really care about short-term profits, and may view an expensive and time-consuming smartphone project as a long-term necessity.