Ryan Faas writing at Cult of Mac:
Apple’s integrated platform approach is not only attracting new customers and retaining them with incredible platform loyalty, it also encourages customers to buy multiple mobile and non-mobile devices. If there is a point where the world market stops expanding, that becomes a very significant advantage.
I couldn’t agree more. The Samsung Galaxy S3, the last Android phone I tested, is the a terrific device that would make most iPhone owners think twice about what their next phone should be. But upon that second reflection, it becomes pretty clear that Apple’s tight integration between all of its products, especially with the arrival of iCloud and new versions of iOS and OS X, is too hard to give up.
