Via The Washington Post:
One-third of Internet users said they’re comfortable with Facebook’s handling of personal information to target ads for them, according to a Harris Interactive Inc. survey released today. Twice as many, or 66 percent, are comfortable with online retailer Amazon using data on past purchases to recommend products, and 41 percent of respondents trust Google to show ads based on past Web searches, according to the data.
Even with 900 million captive users, this incredibly low level of trust threatens Facebook’s future. Many long-term plans of the company – especially those that involve making a phone or other devices – won’t fly if users continue to distrust Mark Zuckerberg and his minions.
On the flip side, the high trust numbers for Amazon make the rumours they’re developing a phone somewhat more palatable, even if it’s still a bad idea.