Still, for the most part, users are putting the tablet to every use Apple intended, including most of all, surfing the Internet, playing games and enjoying entertainment.
“At least 27 percent of buyers, and as many as 40 percent, use the iPad in these ways,” states the July 16 report. “Entertainment includes watching video, looking at photos and listening to music.”
There is a contingent of pro-Apple writers and bloggers that get visibly upset when anyone suggest the iPad is a consumption device. I don’t see what the problem is with that connotation. It simply reflects how the company had created a completely new category of devices people never thought they wanted or needed. If people use it primarily to consume stuff, great – there clearly was a need for a such a device in the marketplace.