Dalton Caldwell recounts the tale of a meeting with Facebook in a letter to Mark Zuckerberg on his blog:
The meeting took an odd turn when the individuals in the room explained that the product I was building was competitive with your recently-announced Facebook App Center product. Your executives explained to me that they would hate to have to compete with the “interesting product” I had built, and that since I am a “nice guy with a good reputation” that they wanted to acquire my company to help build App Center.
If users and developers can’t trust Facebook, who can? Advertisers?