Bloomberg on Nokia’s uphill battle:
When Angelo Amato, a former Nokia customer, went to get a new smartphone at an AT&T store in Manhattan last week, he never got a chance to even see the Finnish company’s models. The shop didn’t have any of Nokia’s nine-month-old Lumia line on display and the salesman didn’t mention it as an option.
“I would consider a Nokia again, but I’ve never heard of Lumia,” said Amato, 41, who runs Dominick’s Café in New York and owns an Android phone made by HTC.
With the next iPhone due in September, that battle will only get harder. Nokia’s partnership with Microsoft has provided them with tons of cash and support, but that won’t last long-term.
