Serenity Caldwell writing at Macworld:
From the reports I’ve heard in the last few weeks, however, it seems like one employee hasn’t looked at his Credo lately. Apple’s new senior vice president of retail, John Browett, has been accused by several websites and blogs of cutting employees and their hours in the name of cost-efficiency and keeping stores from becoming “too bloated.” Rumors got so out of hand that company spokeswoman Kristin Huguet took the uncharacteristic-for-Apple step of publicly commenting on those reports, telling Dow Jones that the changes were “a mistake… and are being reversed.”
If the rumours are true, and the amount of leaked info coming from retail employees seems to indicate it is, Apple made a huge mistake in hiring John Browett. Apple needs more employees in its stores, not less, and more stores. Many of its retail outlets are packed at 10am on a Tuesday, let alone peak shopping hours.
Apple runs its own university, where employees study the Apple way of doing things. It appears Browett needs to take a few months off his job and study there for a semester.
