How Apple overwhelmed Samsung

Reuters has an extensive look at Apple’s strategy against Samsung:

Apple’s late co-founder, Steve Jobs, had already told Samsung executives at a meeting earlier that summer that he considered the Galaxy S, based on Google’s Android operating system, an illegal copy of the iPhone. But given the extensive business ties between the two companies – Samsung is one of Apple’s key component suppliers – a negotiated solution seemed most likely.

Whatever damages Samsung finally ends up paying Apple as a result of this court case, it will pale in comparison to the component business Apple has already started to shift to other manufacturers. The decision to fight Apple, instead of making a deal, will go down as one of the most stubborn and boneheaded decisions in tech history.

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