Nokia Lumia’s ace in the hole: Microsoft’s marketing

Larry Dignan writing at ZDNet:

One thing that hasn’t been detailed is that Nokia will have a lot of marketing help from Microsoft this time around. Last year, Nokia began its Windows Phone comeback story with Microsoft marketing, but there was no big bang for the Lumia. AT&T, Microsoft and Nokia were behind the Lumia 1.0 launch, but the stakes are different this time around.

The Lumia got tons of support from Microsoft and AT&T last year, even going so far as to offer cash to employees successfully selling them. Even with that, they still only managed anemic sales. It’s highly doubtful even the Windows 8 push will propel the Lumia beyond niche status.

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