Nat Brown, one of the people responsible for Microsoft’s gamble on Xbox, thinks the company’s strategy has now put Apple in position to crush it and all competitors. Via his blog, iLike.code:
Apple is already a games competitor broadly, even if Apple-TV isn’t yet a game platform or a console. Mobile generally and iPad specifically have grown the total hours of game play and grown the overall game market. Only in the last 18-24mo has that overall growth turned from a segment-expanding rising tide to a tsunami swamping the console game vendor profit boats hitched to the docks. It is accelerating.
Apple, if it chooses to do so, will simply kill Playstation, Wii-U and xBox by introducing an open 30%-cut app/game ecosystem for Apple-TV. I already make a lot of money on iOS – I will be the first to write apps for Apple-TV when I can, and I know I’ll make money.
Brown could not be more right, a lot of what he writes echoes what I’ve said on air for a while. There’s a reason Microsoft and Sony are pushing out their new consoles so quickly – they know that once Apple releases an Apple TV with an App Store, it will be too late for them to react. For their sake, the next Xbox and Playstation need to be as easy to use (and develop for) as an iOS device.