Samsung’s Young Sohn, in an interview with MIT Technology Review:
I use a Mac, actually, at home. I’ve always used Mac, an iPhone, and an iPad. I also have the Galaxy.
At work I’m using Samsung devices; Apple at home, mainly because all of my systems and files are done that way. That’s sticky, you know?
There are two types of Samsung customers (When it comes to smartphones, not washing machines): Those that are geeks/hackers/tinkerers and who want great hardware to go with the messy but tweakable Android OS, and those that just walk into the mobile store and want the free phone.
Sohn, highly educated and wealthy, doesn’t fit into either of those two categories. Of course he’s going to use Apple products at home. Doesn’t surprise me he was at Intel before, either.
That’s not just a problem for Samsung, it’s also a problem for companies like Google, Facebook, and Microsoft. Even if they make their own phones, beg their employees to use them, at the end of the day, these employees have great salaries and want products that work. So they choose Apple products.